Mars Wrigley

In response to declining chewing gum sales, Mars Wrigley is refreshing their marketing approach. We helped them tackle the challenge of reaching a new, younger audience with a proposal to take over college football’s most festive tailgate.

Live GumDay Events

The Gum Drop

We’ll take Mars Wrigley to new heights with a mini blimp that drops gum packs on the crowd during halftime.

Art by Jesse Scalise

Bubble Blowing Contest

We’ll tap Pat McAfee to host an on-air bubble blowing contest. The bigger the bubble, the bigger your winnings.

Ongoing Activations

8 AM Breath Fresheners

We’ll give early morning classes a minty fresh surprise by leaving gum packs under their seats.

Dollars for Scholars

In-store signage at retailers will drum up hype for our $20k scholarship giveaway.